Cassidy Bybee
It's Cassidy Bybee

Partnership Media Kit

I don’t just pull views.I move product.

We sell your product on our store through Shopify Collective and send you 100% of the profit. You pay a flat fee for the media. Nothing on the back end.

1B+Impressions
2.2MFollowers
64KOrders sold

The model

You keep the revenueYou’re
buying
the media

We connect to your catalog through Shopify Collective, list your product on our store, and sell it to our audience. Every dollar of product profit goes back to you. You pay a flat monthly rate for the media, and that is the entire invoice.

  1. Your Shopify store connects to ours

    You install the Shopify Collective app, send us a supplier invite, and approve which products sync. Two Shopify stores, one link. No new systems, no manual inventory, no wholesale PO to negotiate.

    Your storeYour Shopify catalog
    Our storeitscassidybybeeshop.com
    Shopify Collective app

    Products, prices, and stock sync automatically. Orders route back to you for fulfilment. See how Shopify Collective works ↗

  2. We list and stock it

    Your product goes live on our store, merchandised next to the rest of the catalog our audience already buys from.

    itscassidybybeeshop.com

  3. We make the media

    TikToks, Reels, story sets, live shows, and sends to the 54,000 list. Produced in Cassidy’s voice, ad-safe from the first cut.

  4. Two carts fill, not one

    This is the part most brands don’t expect. The content sends people to our store and to yours.

    Our storeYou keep 100% of the profitWe sell it and handle customer service. You fulfil through Collective, so the margin is still yours.
    Your storeYou keep the direct saleThey search your name and buy from you. That traffic costs you nothing extra.
  5. We both keep the customer

    Customer data flows both ways. You keep building your own list off a campaign you didn’t have to run.

Why flat, not a percentage

A commission deal charges you more the better it works.

On a percentage model, every win raises your bill, and the bill never stops. A flat fee is the opposite: the number is fixed on day one, and everything the media produces after that is yours to keep — on our store and on your own.

What you pay as the campaign works
break-even 25% COMMISSION FLAT FEE YOURS TO KEEP SALES THE CAMPAIGN DRIVES → YOU PAY →

What the money actually buys

The orders on our store are the receipt, not the pointA media
play

A flat fee buys a campaign, and a campaign moves more than one cart. Here is everything that starts happening once Cassidy puts your product in front of this audience.

Every product and every category behaves differently, so we don’t quote you a number up front. These are the effects we see consistently, not a forecast. The two case studies below are what actually happened for those brands — treat them as evidence that the model works, not as a projection for yours.

The audience

An audience thatListens
and buys

Reach

  • 0Organic impressions
  • 0Views — 90 day average
  • 0Followers, 5 accounts
  • 0Email subscribers

Her own store

  • 0Orders shipped
  • 0Customer reviews
  • 18+Years selling in the intimacy category
SPLIT 56/44
  • 56% Male
  • 44% Female

Most creators in this category sell to women. Cassidy sells to couples — bigger carts, and gifting seasons that hit twice as hard.

Case study 01 — search demand

She took a brand nobody was searching for to 14,800 Google searches a month — in 60 days.

00

Monthly Google searches for the brand name

Brand

March through August: zero. Nobody had heard the name. Cassidy started posting in September — 12,100 searches that month, 14,800 the next. Not impressions she was paid for. People typing the brand into Google on their own, the morning after they saw her.

Google search volume — “Beaver Butter”
15k10k5k0 14,800 six months of nothing MARAPRMAY JUNJULAUG SEP OCTNOV

Case study 02 — sell-through

Seven brands · four months

+ Happy Rabbit · Fifty Shades of Grey · Arcwave

653 units sold through, across 61 different products — in four months.

And they were not buying the cheap things.

Share of revenue by what the unit actually sold for. This audience clears premium price points, which is the objection most brands walk in with.

60% of all revenue came from products over $100. The $200-and-above band alone did more revenue than every product under $50 combined.

And what the media was worth

The same four months produced $780,000 of media and content.

$780,000 At what it
would cost to buy

This is replacement cost — what it would have taken to buy the same reach and commission the same volume of content elsewhere. It is not revenue, and it is not a number we quote in advance.

+106%

Order pace accelerated 106% from March to July, hitting its campaign high after the initial spike had already cooled. This audience keeps buying once the novelty fades.

The packages

One flat number a month. Nothing on the back end.Pick your
volume

Every tier opens with a launch week — a front‑loaded run of content so her audience meets the brand and starts trusting it, rather than seeing one post and scrolling past. After that it settles into a weekly rhythm for the rest of the term.

One piece of content, posted to every channel

Counts below are pieces of content, not posts. Each one goes out on TikTok, Instagram Reels and Facebook Reels, so a piece is three placements. Nothing is written for one platform and abandoned on the others.

Pilot

$10,000/ MO

3 month minimum

6 pieces a month18 placements · $1,667 per piece
Launch week
3 pieces in the first seven days
Then every week
1–2 pieces of content
Every piece runs on
TikTok · IG Reels · FB Reels
Every month
1 IG story set
1 email inclusion — 54K list
Commission we take0%
You keep 100% of product profit
BEST VALUE

Momentum

$15,000/ MO

3 month minimum

12 pieces a month36 placements · $1,250 per piece
Launch week
5 pieces in the first seven days
Then every week
3 pieces of content
Every piece runs on
TikTok · IG Reels · FB Reels
Every month
2 IG story sets
2 email inclusions — 54K list
1 Instagram Collab post
Also included
Featured on our homepage
Commission we take0%
You keep 100% of product profit

Category

$20,000/ MO

3 months, 6 preferred

16 pieces a month48 placements · $1,250 per piece
Launch week
7 pieces in the first seven days
Then every week
4 pieces of content
Every piece runs on
TikTok · IG Reels · FB Reels
Every month
4 IG story sets
3 email inclusions — 54K list
2 Instagram Collab posts
2 Live Shopping features
Also included
Featured on our homepage
Whitelisting for your paid ads (you fund the spend)
Co‑branded insert in 3,000+ shipments a month
Commission we take0%
You keep 100% of product profit

Swipe for all three tiers

Most brands land on Momentum

Pilot exists to prove the model on one product. Momentum is where the campaign actually compounds — and it is the best value per piece of the three. For $5,000 more than Pilot you get:

  • Double the content — 12 pieces a month, not 6
  • 25% less per piece — $1,250 against $1,667
  • Two email sends to the 54K list, not one
  • An Instagram Collab post — it lands in your followers’ feeds too
  • Featured on our homepage for the term
  • Enough volume for search demand to actually move
Category exclusivity+$10,000 / mo

Available as an add‑on to any tier. For the length of your term we promote no competing product in your category — not on the store, not in the content, not in the newsletter.

In every tier, at no extra cost

  • Shopify Collective listing on our store
  • 100% of product profit back to you
  • 0% commission, affiliate split or back‑end fee
  • Customer data shared both ways
  • We handle customer service on every order
  • You fulfil and handle returns through Collective
  • Monthly reporting: views, search lift, sell‑through
  • Ad‑safe content, cleared for boosting
  • Payment due the 1st, before production
  • ~5% off when you prepay the quarter

Why her

This category punishes amateursShe has
done this
before

Getting started

From first call to first postFour
steps

  1. 01
    Pick a tier and a launch window

    Tell us the product, the season you’re pushing into, and the number you need to hit.

  2. 02
    Connect the two Shopify stores

    Install the Shopify Collective app, send us a supplier invite from your admin, and approve which products sync. Usually done the same day.

  3. 03
    We produce and publish

    Content, live shows, and sends on Cassidy’s schedule, in her voice, ad‑safe from the first cut. You approve claims, not scripts.

  4. 04
    You get the numbers, and the customers

    Views, search lift, and sell‑through reported monthly. Orders route to you through Collective for fulfilment, so the product profit is yours. Customer data comes with it, and the assets are yours to run as ads.

Where she posts

Eleven accounts, one voiceFind
her here

Let’s build something together

Tell Cassidy what you’re launching. She’ll tell you straight whether her audience will buy it.

It's Cassidy Bybee